Social Media Manager Portfolio

Creative Direction + Content Calendar

Jewelry Client 1 (2020)

Client 1 creates solid gold jewelry ranging in price from $200-$1500. They wanted a complete rebranding and a new look for their social media channels. I created a sustainable social media content calendar that highlights the quality of their jewelry through still lifestyle shots paired with images of the jewelry styled on models. The majority of this client's customers are women buying jewelry for themselves. The look for this client is clean, refined, and minimalistic.

My content strategy increased their Instagram followers and content interactions by 10x and allowed them to connect with new clients.

Jewelry Client 2 (2020)

Client 2​ is a jeweler specializing in custom fine jewelry and engagement rings. Their price points have a wide range - from $300 to $60,000+. They do not sell any jewelry online, only in-store. The majority of their business comes by word-of-mouth and communities, and they have a healthy following of repeat customers, which led me to create an omnichannel content strategy to market their work to new clients online while upselling previous clients. I focused on capturing videos of just-finished custom rings for new client outreach and studio images of jewelry which is ready to purchase. The look for this client is luxurious, rich, and romantic.

My content strategy increased their Instagram followers and content interactions by 9x. It has also led to increased retention and the development of a new recurring sales channel -  their Facebook page, which has a strong following of previous clients.